Last updated: 21 October 2026

Salty Chapter respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information I collect when you use the Salty Chapter website or services, why I collect it, how I use it, who I may share it with and the rights you have over your personal information.

1. Who I am

Natalie Edmunds, trading as Salty Chapter, is the data controller responsible for your personal information.

Salty Chapter provides business investigations, website design, SEO, one-off content and design, and practical online business support.

Email: Saltychapter@gmail.com

For questions about how your personal information is used, please contact me using the email address above.

Privacy

2. What information I collect
Depending on how you interact with Salty Chapter, I may collect:

Your name
Business name
Email address
Telephone number, if you provide one
Website address
Information about your business
Information about the services you are interested in or purchase
Information you provide through contact, enquiry, booking or service forms
Information needed to carry out an audit or other service
Payment and transaction information
Information contained in communications between you and Salty Chapter
Website access information where this is required to provide a service
Technical information about your visit to the website, including information collected through analytics and cookies

I only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
Please do not send passwords or other sensitive login information through an ordinary contact form or email unless I specifically ask you to do so and provide an appropriate method for sharing it.

3. How I use your information

I may use your personal information to:

Respond to enquiries
Provide information about Salty Chapter services
Provide quotations
Process bookings and payments
Deliver services you have purchased
Carry out website audits and investigations
Communicate with you about your project
Manage client relationships
Maintain business and financial records
Improve my website and services
Understand how visitors use my website
Protect my website and business against fraud, misuse and security threats
Comply with legal and regulatory obligations
Send marketing communications where I have a lawful basis to do so

I will not use your personal information for purposes that are incompatible with the reason it was originally collected without explaining this to you and, where required, obtaining your consent.

4. My lawful bases for processing your information

UK data protection law requires me to have a lawful basis for processing personal information.

Depending on the circumstances, I may rely on the following lawful bases:

Contract

I may process your information where it is necessary to provide a service you have requested, manage your booking or fulfil a contract with you.

Legitimate interests

I may process information where I have a legitimate business reason for doing so and that interest is not overridden by your rights and interests.

This may include responding to business enquiries, managing client relationships, maintaining appropriate business records and improving my services.

Legal obligation

I may process information where necessary to comply with a legal or regulatory obligation, including accounting and tax requirements.

Consent

Where consent is the appropriate lawful basis, I will ask for your permission before processing your information for that purpose.

You can withdraw consent at any time.

5. Payments

Payments for Salty Chapter services may be processed through third-party payment providers.

Depending on the payment method and system used, this may include payment services integrated with the Salty Chapter website.

Payment providers may collect and process personal and payment information in accordance with their own privacy policies.

Salty Chapter does not need to receive or store your full payment card details.

The payment provider(s) used by Salty Chapter will be identified in this policy if and when they are confirmed.

6. Analytics

Salty Chapter uses Wix Analytics and Google Analytics 4 (GA4) to understand how visitors use the website, measure website performance and improve the website and services.

These services may collect information such as:

Device and browser information
Approximate location
Pages visited
How you arrived at the website
How you interact with the website
General website usage information

Where required by law, analytics cookies and similar technologies will only be used after you have given the appropriate consent.

You can manage or withdraw your consent through the website's cookie settings.

7. Cookies
The Salty Chapter website uses cookies and similar technologies.
Some cookies may be necessary for the website to operate correctly. Other cookies, including analytics technologies, may be used to understand website usage and improve performance.
Where consent is required, non-essential cookies will only be used after you have given consent.
Further information about the cookies used on this website, their purposes and how you can manage your preferences is provided in the Cookie Policy.

8. Who I share your information with
I do not sell or rent your personal information.
I may share personal information with trusted third-party service providers where this is necessary to operate Salty Chapter or provide services to you.
These may include providers used for:

Website hosting and website management
Payment processing
Forms and booking systems
Email and business communications
File storage and document sharing
Website analytics
Accounting and financial administration
Website security and fraud prevention

Some providers may process information on my behalf, while others may act as independent data controllers.
I only share information where there is a legitimate reason to do so and, where required, appropriate data protection safeguards are in place.

9. International transfers
Some third-party service providers used by Salty Chapter may process or store personal information outside the United Kingdom.
Where personal information is transferred outside the UK, I will take appropriate steps to ensure that the transfer complies with applicable UK data protection law and that appropriate safeguards are in place where required.

10. How long I keep your information
I will only keep your personal information for as long as reasonably necessary for the purposes for which it was collected.
The length of time will depend on the type of information and why I need to retain it.
For example:

Enquiry information may be retained for a reasonable period after an enquiry has ended.
Client and project information may be retained for as long as necessary to provide services and manage the business relationship.
Financial and transaction records may need to be retained for longer to meet legal and accounting requirements.
Marketing information will be retained until you unsubscribe or it is no longer necessary.

When information is no longer required, it will be securely deleted or anonymised where appropriate.

11. Keeping your information secure
I take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.
However, no method of transmitting or storing information electronically is completely secure, and I cannot guarantee absolute security.
Where I ask you to provide information or access details for a project, I will provide appropriate instructions for doing so.

12. Your data protection rights
Under UK data protection law, you may have the following rights:

The right to be informed about how your personal information is used
The right of access to the personal information I hold about you
The right to rectification of inaccurate or incomplete information
The right to erasure in certain circumstances
The right to restrict processing in certain circumstances
The right to data portability in certain circumstances
The right to object to certain processing
Rights relating to automated decision-making and profiling, where applicable

These rights are not absolute and certain exceptions may apply.
To exercise your rights, contact:
SaltyChapter@gmail.com
I may need to verify your identity before responding to a request.

13. Marketing
I may contact existing customers about Salty Chapter services or information that may be relevant to them where I have a lawful basis to do so.
Where consent is required for electronic marketing, I will obtain it before sending marketing communications.
You can opt out of marketing communications at any time by contacting me or using an unsubscribe option where one is provided.
I will not sell your personal information to third parties for their own marketing purposes.

14. Third-party websites
The Salty Chapter website may contain links to websites or services operated by third parties.
I am not responsible for the privacy practices, security or content of external websites.
You should read the privacy policy of any third-party website you visit.

15. Children's information
Salty Chapter services are intended for businesses and adults.
I do not knowingly collect personal information from children through this website.
If you believe a child has provided personal information to Salty Chapter, please contact me so that I can take appropriate action.

16. Automated decision-making
Salty Chapter does not use personal information to make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

17. Changes to this Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to my business, the services I use or applicable data protection requirements.
The latest version will always be published on this website with the date it was last updated.

18. Complaints
If you have concerns about how Salty Chapter has handled your personal information, please contact me first so that I have the opportunity to resolve your concern.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
You can find information about making a complaint through the Information Commissioner's Office.