OH hey!

Small business experience. Marketing brain. No unnecessary bollocks.

I'm Talie, the person behind Salty Chapter.
I've spent years building, running and marketing small businesses — from running my own beauty business to building the entire digital presence for a local boat business.
I've been the person doing the work and the person responsible for making the business work.
And that changes how you look at things.

I KNOW WHAT IT'S LIKE TO DO IT ALL

When you're running a small business, there isn't always a marketing department sitting in the corner waiting to deal with your website, SEO, social media, content and analytics.

Usually, it's you.

You're trying to serve customers, answer messages, make money, keep the books, post on social media and somehow work out why Google isn't showing your website.

I've been there.

That's why I don't believe small businesses need to do everything.
They need to know what matters, what doesn't, and what to do next.

WHERE SALTY CHAPTER CAME FROM

Salty Chapter came from that exact idea.
I've seen how easy it is for small businesses to end up with a website here, an Instagram account there, a Google profile they forgot existed and a pile of advice telling them they need to be doing twelve more things.

It doesn't have to be that complicated.
I look at the whole picture — your business, your website, your customers, your visibility and the things happening behind the scenes — and work out where your effort will actually make a difference.

I'M NOT HERE TO SELL YOU EVERYTHING

There will always be another platform.
Another piece of software.
Another marketing trend.
Another thing someone says your business must be doing.
I'm not interested in adding things just because they're available.
If something will help, I'll tell you.
If it won't, I'll tell you that too.
And if you've already got something that works?
We're not ripping it apart for the sake of giving you a new project.

WHAT I BRING TO THE TABLE

MARKETING
Qualified marketing knowledge, backed by doing the work, not just learning the theory.

BUSINESS EXPERIENCE
I've run my own small businesses. I understand that time, money and decisions that come with keeping a business moving.

DIGITAL
Websites, SEO, search visibility, content, social media, analytics and the technical bits that connect them.

A REAL-WORLD APPROACH
No jargon for the sake of sounding clever. No giant strategy document you're expected to frame and forget about.
Just work that has a reason behind it.

SO, WHY SALTY?
Because sometimes you need someone to look at the whole bloody thing and say:
“Right. Here's what's going on.”
Then work out what actually needs doing.

That's Salty Chapter
.
Look. Make sense of it. Sort it. Get it seen.

READY TO GET STARTED?

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